SOBRE O PROJETO:
A Malu Oliver é um restaurante de cozinha regional localizado em Natal – RN, que celebra os sabores e memórias afetivas do Nordeste. A proposta do projeto foi criar uma identidade visual que evocasse a regionalidade e despertasse um sentimento de nostalgia em cada detalhe.
A estética desenvolvida faz uso de elementos gráficos inspirados nos tradicionais cobogós, que além de ornamentarem os materiais, funcionam como uma ponte entre o passado e o presente — resgatando a arquitetura afetiva das casas nordestinas e trazendo calor visual à marca.
As tipografias marcantes e o uso do verde do coentro, símbolo da culinária regional, reforçam o caráter afetivo e sensorial da marca, enquanto o padrão colorido inspirado nos cobogós típicos transmite o espírito vibrante da cultura local.
ABOUT THE PROJECT:
Malu Oliver is a regional cuisine restaurant located in Natal, Rio Grande do Norte, that celebrates the traditional flavors and emotional memories of Northeastern Brazil. The visual identity project was designed to evoke a deep sense of regional authenticity and nostalgia.
The aesthetic approach relies heavily on cobogós — traditional Brazilian architectural elements — used here as ornamental motifs that not only decorate but also symbolize cultural memory. These patterns reference the facades and interiors of classic Northeastern homes, creating a visual narrative that connects past and present.
The bold typography, paired with vibrant and earthy tones, is enriched by the green of cilantro leaves, a key symbol of regional cuisine, which brings a fresh and organic feel to the identity. Additionally, the colorful tile-inspired grid reinforces the rich diversity of local culture through geometric harmony.
This project seeks to translate the soul of Northeastern gastronomy into a visual experience — one that is both familiar and unique, rooted in tradition but designed to captivate contemporary audiences.
